Category Archives: youtube

Why Being Global Is Important

Read/Write Web has become one of my favorite blogs with insightful posts. Most recent example:

Seeking Alpha also notes that many of the fastest-growing websites are localized Google properties – showing two clear trends, the importance of Google and the internationalization of the Web. The former gets plenty of press and blog coverage, the latter less so. But both are of equal importance in my view.

The second point is the essential one for this post!

The majority of the future Internet growth comes from outside the U.S. (and Europe for that matter). Succeeding means succeeding globally. The emerging markets out there are evolving quickly. Act now before someone else becomes the leader.

Localization can be tricky but is often essential to succeed in a local market. That’s one of the reasons local competitors can survive next to the global players.

Interestingly enough YouTube doesn’t have a localized version and is still very successful globally.

YouTube Down – Supposedly “Scheduled”

I just got this lovely picture when accessing YouTube:

I even got a 401 Forbidden for a bit. Note that it says “scheduled”!?!

I love it when a big company buys a startup and the next day the big company is held responsible for failures, performance problems or downtime. Happened back when Yahoo! bought Flickr for example. I wonder if this happens here to…

Note: The immediate impact of such an acquisition on the IT architecture is zero. No servers are being moved from one colo to another. Not even files are being transfered from one server to another. Change takes time and will happen gradually. I’m sure YouTube is still running on its own servers today.

“Features, not products.” – Who saw that coming?

Google has launched an initiative called “Features, not products” (not to be confused with “This is a feature, not a bug”).

[Via John Batelle's Searchblog]

In another sign of Google Inc.’s growth from start-up to corporate behemoth, the company’s top executives said Thursday that they had begun telling engineers to stop launching so many new services and instead focus on making existing ones work together better.

It’s always easy to say ‘I saw this coming’ after it happened. But just looking at the number of employees (did they pass 10k yet?), it wasn’t too far fetched. Although all Google employees I talked to were convinced that Google won’t change. I think we’ve only seen the beginning of far bigger changes…

Oh, and in other Google news today: Google To Acquire YouTube for $1.65 Billion in Stock. Last time I checked this was a lot of money.