Category Archives: change

Wrapping up 2007

Reading my last post makes me laugh. After proclaiming to be back 9 months ago I’ve gone silent again. I’m giving it another shot. I realized that I’m spending a lot of time consuming and processing information without actually publishing – verbally or in written form – the outcome. A co-worker said a few months ago: Output, not input. This has stuck with me ever since and I’m trying to improve my input to output ratio.

The end of the year is always a time of reflection on the last 52 weeks, missed opportunities and what to do better next year. I think I’m typically too critical of my own achievements. 2007 has been an eventful year and I’m really happy with where I am. I’m always striving for more though and the slow pace of evolution sometimes causes dissatisfaction.

I’m enjoying the predictions for 2008 that surface on various blogs. And of course the analysis of last years predictions. It is a great way to do a review of what has happened. Often thought of as a silly game, predictions are in fact a result of deep reflection on the near to mid-term future and enable you to position yourself for success. Makes me think: I guess I’ll have to write up my own predictions.

Similarly New Year’s resolutions are a conscious analysis of your current situation and what you want to improve. Unfortunately the execution often breaks down. The act of coming up with resolutions is still worthwhile. I’ve decided to build my own Global Microbrand in 2008. It’s about being remarkable and such…

I just realized that I’ve been reading Hugh MacLeod and Seth Godin (see links above) since September 05 (or longer). Inspiring quality content kept me subscribed for so long. Rock on!

Unreal Beauty – Companies Turning Nice

This Dove “commercial” got me thinking [via Coolz0r*]. The idols we’re looking up to and measuring us against are not real anymore! So how can we live up to the challenge?

I remember when Dove took regular (as in real) women as models for their ad campaign a few years ago. A brave move. And it must have worked as they’re continuing down that route. It is refreshing to see a company fighting the extreme that the fashion and beauty industry have become.

Safeway is also trying to save our values (and us). I read on a milk carton last week something along the lines of “Eat dinner with your family”. They forgot to mention “Turn off your TV first”. I’ll post the details of that campaign later.

I do appreciate the efforts of the two companies even though I am a little skeptical (and cynical) about the campaigns. Both companies are clearly trying to position themselves as the consumers’ friend that is looking out for them.

Kaiser Permanente has already achieved this image. The sun screen booth at a concert in Golden Gate Park was simple, ingenious and felt totally authentic.

How long will it take Safeway to change their image? Also read this BusinessWeek article on what Safeway has been doing and is doing for its image.

* Yes, I’m subscribed again, but the pictures still don’t show up in Yahoo! Mail’s RSS reader