I’ve been buying a bunch of concert tickets recently. I typically buy two and then figure out who I want to bring.
The math used by the online ticket sellers is stunning. Here is an example of ticketmaster:
2 x $32.50 for the tickets
2 x $9.45 convenience charge
1 x $5.15 order processing charge
That’s a 37% premium over the ticket price! The total would have been even higher if I chose to get the tickets delivered rather than will call.
Sure, they’re running a business and have to make a profit on every transaction. That’s what the order processing charge is for. But what is the convenience charge and why is it per ticket? Isn’t an online transaction more cost effective for them? If I called in my order they would have to pay an operator. In some cases I even print the tickets myself. Shouldn’t ticketmaster pay me for doing some of their work?
I got so annoyed that I went over to StubHub and see what they have (after checking Craigslist too). There my experience ended at the sign-up flow where my email address with a 2-letter country code didn’t validate. Too bad.
I then went on to ticket liquidator which I hadn’t heard of before.
I found better tickets for the same show for $44 instead of $32.50. Add to this a $16.28 service fee and $15 for shipping (cheapest option) and you end up with a total of $119.28. Again, I feel like I’m getting ripped off with a 35% premium. The show better be good!