Category Archives: blogging

Wrapping up 2007

Reading my last post makes me laugh. After proclaiming to be back 9 months ago I’ve gone silent again. I’m giving it another shot. I realized that I’m spending a lot of time consuming and processing information without actually publishing – verbally or in written form – the outcome. A co-worker said a few months ago: Output, not input. This has stuck with me ever since and I’m trying to improve my input to output ratio.

The end of the year is always a time of reflection on the last 52 weeks, missed opportunities and what to do better next year. I think I’m typically too critical of my own achievements. 2007 has been an eventful year and I’m really happy with where I am. I’m always striving for more though and the slow pace of evolution sometimes causes dissatisfaction.

I’m enjoying the predictions for 2008 that surface on various blogs. And of course the analysis of last years predictions. It is a great way to do a review of what has happened. Often thought of as a silly game, predictions are in fact a result of deep reflection on the near to mid-term future and enable you to position yourself for success. Makes me think: I guess I’ll have to write up my own predictions.

Similarly New Year’s resolutions are a conscious analysis of your current situation and what you want to improve. Unfortunately the execution often breaks down. The act of coming up with resolutions is still worthwhile. I’ve decided to build my own Global Microbrand in 2008. It’s about being remarkable and such…

I just realized that I’ve been reading Hugh MacLeod and Seth Godin (see links above) since September 05 (or longer). Inspiring quality content kept me subscribed for so long. Rock on!

Have You Missed This?

I haven’t posted here in a while. Busy and stuff… You know how the story goes. And I was without Internet access at home for a while. Ah, good times!

Exciting personal news: I finally moved back to San Francisco – after over 2.5 years in Mountain View. Yeah! Trying to get my life back. Commute has been working out so far. And spring in SF is nice. A shame the snowboard season in Tahoe was so crappy this year. :(

A few thoughts that I meant to post in the last few weeks:

  • Visits instead of page views: What do you do when your page view metric becomes meaningless (due to Ajax) and you’re restricted by the data provided by your installed client app? Settle for less: comScore introduces visits. This metric is fairer but doesn’t provide enough information around engagement.
  • Inaccurate metrics: Valleywag’s summary of comScore’s problematic approach and how the numbers will never be accurate.
  • Attention: Compete tries Attention as an engagement metric (basically glorified time spent). Seth’s take on it: meaningless.
  • Firefox computer: The other day I was rambling again how the value of “MY” computer has gone down dramatically. I just need “A” computer. As long as it has a decent Internet connection I have access to all my important data. Most of what I do is somewhere online today (or moving there). Pretty much what Toni describes as The Firefox Computer.
  • Internet access at work: A friend of mine doesn’t have Internet access at work. It blows my mind how this is still possible in 2007! A computer without Internet connection has become useless to me (see bullet above). Then again I work for an Internet company. I guess trust in your employees is still not the norm.
  • Disabled comments: I just disabled comments on this blog (which doesn’t make it a blog anymore according to some). I got a ton of spam comments and basically no real comments. True, I could have installed Akismet and contributed to the 1 billion blocked spam comments. But I’m just tired of dealing with it. If you want to comment on one of my posts, do it on your blog!

I’m back!

Video Blogger And Product Placement

zefrank’s take on product placement in his video blog. Hilarious! Note the subtle placement of transparent 3M scotch tape.

The fact that marketers are starting to look at video blogs (vlogs) is very interesting. Blogs (the written ones) and video blogs are usually focused on a given topic. And with a big enough audience, it suddenly becomes an interesting place to advertise. We’ll see a lot more of this in 2007.

How Many Readers Do I Need for Google AdSense?

I’ve been asking myself how many daily visitors I need to make it worthwhile to set up AdSense. Or put differently: What Google AdSense revenue can I expect with X daily readers? I haven’t found a satisfying answer until today. Copyblogger reveals in 5 Things You Won’t See on Copyblogger in 2007:

I gave AdSense a shot around here, and I think it sucks and cheapens my blog. It makes me about $200 a month (…)

Copyblogger is a well respected blog with a ton of readers. The FeedBurner counter shows over 8000 subscribers. Now, I have less than 10 readers a day. I guess I can relax and not worry about AdSense for a while…

How much can I make with 100 daily visitors? Probably still not enough. I guess less than $1 a day.

Update 1/5/07: Turns out that the FeedBurner metric might not be the most reliable

Performancing Selling Out?

Performancing has managed to position itself as a valuable resource for bloggers offering advice on their blog, a blogger Firefox extension, and even a blog advertisement network. Now Techcrunch reports that they’re selling out to PayPerPost, a service that has received plenty of negative press and comments from bloggers recently.

I stopped reading the Performancing blog a while ago as it was too focussed on pro-bloggers. Some advice seemed to be more concerned about making money then adding value for the reader. So is the sell out really that much of a surprise?

And one comment for TechCrunch: We all know that you get exclusives. But why do you have to rub it in with “They will be announcing … tomorrow”? Or am I overly sensitive?

Good luck to Performancing! You have a good reputation to lose.

Update 1/5/07: Looks like the deal is off: Metrics goes Open Source – PayPerPost Deal is Off

This Is How ze frank Is Getting Rich

Slowly but surely I’m getting sucked into the show with ze frank. I just spent $70 on three meaningless products. One is supposed to become a Christmas present (if I don’t like it too much myself).

This reminds me that I have to get a soma.fm t-shirt too. I love Groove Salad!

In related news: I finally used Amazon for the first time in my life. I’ve been on the Internet forever (over 10 years) and have used other online stores and do online banking but I was a Amazon virgin until two days ago!

Who Reads Blog Comments?

Noah from Okdork.com asks: Why do people leave comments?

Makes me wonder who actually reads them… Is it only the blog owner and fellow commenters or does a wider audience read the comments?

I read blogs in an RSS reader and therefore never see comments. Is this representative for 10% of the readers? 80%?

The worst comments are the “great post dude”, “very insightful” and others that do not add any value. I think that’s one of the main reasons why I don’t read comments. Added value is too sparse.

In fact I get aggravated by pointless comments because I feel like someone is wasting my time. Same goes for the IE blog where there is usually a 2 line introduction of who writes the given post. I often find myself thinking “get out of my way and give me the content”. Feed reading is about sucking up as much information as possible in the most efficient way to me. Maybe because I’m subscribed to about 100 feeds.

So how does this fit in with “My readers are smarter than me”? (Picked up via Scoble but originally from Dan Gillmor I think.) Well, it probably doesn’t. But I don’t feel like I’m missing out too much. Or do I? Some bloggers update their posts with hints to insightful comments or even include quotes. This is much appreciated!

[Update] I was first writing this post in Noah’s comments. I think it adds more value to the conversation as a standalone entity. I made it its own blog entry where it becomes referable. The conversation (the essence of blogging) can happen on 2 levels: Within the comments on one blog or spanning multiple blogs and posts. Both come with a lot of noise but I prefer the second one.

Blogosphere in a Crisis?

It strikes me how many bloggers have announced recently that they’ll discontinue their blog: Dave Winer, Xooglers, Russell Beattie. Some of them have been blogging for years! At least Scoble took only a break and is back now.

Blogs have always been about conversations. But as they attract more readers, they also attract the idiots that are here to spoil the fun, sometimes even with personal attacks. Scoble has been pointing this out repeatedly and Russell has even turned off his comments a while ago. Well, geeks have never been an easy crowd.

Are we seeing a trend here? Are the old-timers getting frustrated with what the blogosphere has become? And if the old-timers give up, is the MySpace generation ready to pick it up? I’ve been mostly underwhelmed by the content I’ve seen on MySpace so far.

Keep it up guys. We need you! We appreciate the long hours and hard work that goes into quality content.

Are guest bloggers and ‘turning off comments’ signs for a blog’s nearing death?

Nobody Writes my Blog 2.0

It’s been almost 2 months since my first entry. Great, looks like I’m off to a perfect start! ;)

‘Nobody writes my blog 2.0′ (inspired by the fabulous gapingvoid ‘Nobody reads my blog 2.0‘ where I also borrowed the following picture from).
Nobody reads my blog 2.0

Usual excuses apply (including busy at work). But I also realized that I’m spending a lot of time reading feeds. Maybe I’m a consumer rather than a producer?

Joining the Discussion

After nearly 2 years of reading blogs and talking several friends into starting one… it’s finally my turn to join the discussion!

I’m now one of 26 million blogs (according to Technorati). Yay!

I have an opinion on pretty much everything and I usually do not hesitate to share it (much to the dismay of my co-workers). Who will be listening? Anyone? How long will it take until I start complaining “Nobody Reads my Blog” (by gapingvoid).