January 2007


blogging&marketing&video05 Jan 2007 09:49 am

zefrank’s take on product placement in his video blog. Hilarious! Note the subtle placement of transparent 3M scotch tape.

The fact that marketers are starting to look at video blogs (vlogs) is very interesting. Blogs (the written ones) and video blogs are usually focused on a given topic. And with a big enough audience, it suddenly becomes an interesting place to advertise. We’ll see a lot more of this in 2007.

adsense&blogging05 Jan 2007 08:32 am

I’ve been asking myself how many daily visitors I need to make it worthwhile to set up AdSense. Or put differently: What Google AdSense revenue can I expect with X daily readers? I haven’t found a satisfying answer until today. Copyblogger reveals in 5 Things You Won’t See on Copyblogger in 2007:

I gave AdSense a shot around here, and I think it sucks and cheapens my blog. It makes me about $200 a month (…)

Copyblogger is a well respected blog with a ton of readers. The FeedBurner counter shows over 8000 subscribers. Now, I have less than 10 readers a day. I guess I can relax and not worry about AdSense for a while…

How much can I make with 100 daily visitors? Probably still not enough. I guess less than $1 a day.

Update 1/5/07: Turns out that the FeedBurner metric might not be the most reliable